Archive for the ‘Marketing’ category

Apple Announces Special One-Day Shopping Event

November 24th, 2009

Over the past several years, Apple has arranged a one-day shopping event with reduced prices at several products, and this year is no exception. Apple invites you to this year’s one-day shopping event which, as usually, takes place the day after Thanksgiving, which is historically one of the busiest shopping days and it is this Friday, November 27th only, and several Apple Stores are said to be open at 6am on that day. The reduced prices counts also Apple Online Store as you can see below.

happyfriday

Apple hasn’t announced how much the prices are reduced, but Boy Genius Report has posted a supposed leak of the products that Apple will reduce the price on and it contains among other iMac ($101 off), MacBook Pro ($51-$101 off), iPod Nano ($11 off), and iPod Touch ($21-$41 off). The sale also includes Apple TV, iWork, Nike + iPod, Apple Magic Mouse and Wireless Keyboard and many other products including a lot of iPhone accessories. You can see below, what prices we can expect if Boy Genius Report has reliable sources.

happyfriday-prices

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3 New Get a Mac ads at Windows 7

October 23rd, 2009

Windows 7 is imminent and last week Phil Schiller said that it is a good opportunity to gain market shares, because the process from Windows XP to Windows 7 is something that the consumers might find unpleasant, because of all the steps you have to go through, and he said in particular: “… why not just buy a Mac?” and that comment reminds us all of the Get a Mac ads, and here are 3 new ones.

Broken Promises:

PC News:

Teeter Tottering:

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Apple to release redesigned Macs? And a multi touch remote?

October 20th, 2009

It’s been in the air for quite some time that Apple is planning updates for many of their stationary Macs and their MacBook, and the waiting may soon be over. Rumors have risen to the surface of hardware releases this week, and though none of them have been confirmed, much indicate high reliability. The products which have been most discussed and noted in previous rumors, are the iMac, Mac Mini and MacBook. The MacBook should come in a fresh plastic design and the iMac should generally just get a facelift, but it’s still interesting to see what kind of facelift. The future of the Mac Mini has been very difficult to predict for analysts, as it first appeared Apple would discontinue the product, yet rumors have indicated updates on it ever since last year.

And what about that plastic remote? Will it remain plastic and will it perhaps receive a multi-touch screen as the iPhone and iPod Touch? Those are rumors which have circulated for some time, and it definitely would make sense for Apple to update the device, so we’re are very excited about the current week… if Apple is in fact going to release new products, nothing is sure yet. However, the trend is to announce updates on Tuesdays, so well… If it’s going to happen, it’s going to happen soon.

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Apple categorizes “Apps for everything” section

September 30th, 2009

Due to difficulties in promoting high quality Apps, because of a “Race to the bottom” phenomenon in App pricing, Apple has now launched a refreshed look on their website section for “Apps for everything”. It has now been categorized in several genres, among which Apps for Cooks, Apps for Music, Apps for the Great Outdoors, Apps for Work, Apps for Students, Apps for Managing Money, Apps for Fun and Games and many more are a part. This allows Apple to promote some of the best Apps in the App Store, despite their pricing and struggle to be purchased.

So check out the expanded Apps for Everything section on Apple’s website.

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More images of Microsoft booklet – Courier

September 30th, 2009

Since our latest published rumors of the Microsoft booklet of increasingly rising interest, called Courier, we have collected some new images of the product. Sources tell us that the earlier posted images and YouTube video are in fact of a late prototype of Courier. This means that the booklet’s look and shape may be finished and that Microsoft is planning a release, or official announcement, in the nearest future. There are no visual changes to the product in the images, and they seem to be of the same prototype.

Courier Multi-Touch screenCourier Folding

The Microsoft booklet, Courier, will serve as electronic alternative to an ordinary notebook. It has multi-touch display, wireless Internet connection, integrated maps, address book, navigation and a neat interface which features several graphical interactive actions, such as clip & paste. It is understood as highly organized competition to Apple’s upcoming tablet, as Courier is said to have been under secret development ever since the first rumors of an Apple tablet went public.

Courier PDFCourier Opened

Enjoy your lunch, and make sure to check back later for more news of the Microsoft booklet!

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Apple investigates SuperDrives issue

September 30th, 2009

As we have reported earlier, several incidents of SuperDrive failures were reported to us. The SuperDrives either responded inappropriately or not at all, after many users had installed Apple’s latest OS, Snow Leopard. We were very aware of that there was a problem, but it has been difficult to determine the scale of it. But it seems to have occurred enough times for Apple to contact a number of users who have experienced the problem of SuperDrive failures and start an investigation of the problem.

We will try to keep you updated, and provide information of potential fixes as it becomes available. Enjoy your lunch!

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Apple goes even greener

September 27th, 2009

Apple - Environment Cycle“A lot of companies publish how green their building is, but it doesn’t matter if you’re shipping millions of power-hungry products with toxic chemicals in them,” – These are the words of Apple’s CEO Steve Jobs, in a statement for a newly launched green campaign from Apple, which attempts to make sure that investors focus on the level of environmental friendliness in Apple’s products, instead of just their facilities and production methods. The company claims to always have been in the lead of environmentally friendly products, but that many don’t actually take notice of that. According to Apple, there are many companies which focus on the environment, which deserve more credit for their effort in the battle against greenhouse gasses.

“It’s like asking a cigarette company how green their office is.”
- says Mr. Jobs, who thinks the media should focus on the initiative, instead of warm promises.

The expanded environmental section on Apple, also addresses product use and life cycle impact and provides easily understandable numbers for the amount of green house gasses emitted by each step in a product life cycle process at Apple, such as manufacturing, transportation, product use, recycling and facilities. There are also listed an environmental report for each of their hardware products, so users and investors can see the statistics themselves. Furtheremore, Apple intends to keep us updated on their efforts through the recently added news page in their environmental section.

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Macworld 2010 has been scheduled

September 25th, 2009

Macworld 2010 has now been scheduled and it will take place between February 9 – 13, 2010 at the Moscone Center, San Francisco. Earlier this year, Apple announced that they will not participate this upcoming event, which primary focuses on the Apple product platform.

The Macworld 2010 is described as “a five-day event that educates, entertains and immerses attendees in the Apple products community and offers access to hundreds of the newest Mac products and services, paired with expert advice and demonstrations from the industry’s leading visionaries.

Next year’s Macworld has got something new in its sleeves, and according to the official report, it will include:

  • a Main Stage with feature presentations for enthusiasts of all levels
  • dozens of conference sessions tackling key topics and issues in the market, such as the recently announced sessions on Snow Leopard and Final Cut Pro
  • the Mobile Applications Showcase, making its debut in 2010, where the latest innovations from iPhone and iPod touch developers will be highlighted
  • the ultimate shopping experience where attendees can see, touch, test and buy products right on the show floor.

Additional content and special events will be announced from Macworld in the coming weeks. Last time Macworld Conference and Expo was held, Apple’s Senior Vice President of Worldwide Product Marketing, Philip Schiller, took the stage and delivered the opening keynote and announced iWork ‘09, iLife ‘09, 17-inch unibody MacBook Pro and that iTunes would begin to sell all music DRM-free.

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New PC Tablet concept from Microsoft – Courier to compete with Apple Tablet

September 23rd, 2009
Possible design of coming Apple tablet?

Possible design of coming Apple tablet?

And while we are all waiting for more news of the rumored Apple Tablet, Microsoft reveals plans for a similar product. This places Microsoft and Apple in close competition around tablets, even though none of the companies have actually launched any of those devices. There are rumors that Microsoft has revealed their tablet concept this soon, because they try to appear ahead of Apple on the market. Being the first with this kind of revolutionary tablet, could be essential for a starting success. New rumors and possible evidence of an Apple tablet frequently rise, and though there are no trustworthy pictures of the product yet (as with the new Microsoft tablet), it is almost certain that Apple will introduce such a product within 2010.

172431-courier_188Microsoft’s tablet differs from others in some ways, since it hasn’t got any of the usual tablet OS integrations (yeah, not even Windows), but a tailored one made only for this product (so far). The PC Tablet is foldable, just as ordinary notebooks, and features a 7-inch display and is codenamed Courier. It does feature several functions new to the market, which focuses on basically converting all kinds of office tasks to electronic processes. This includes handwriting, clip and paste, copying, address book integrations and much more, everything in smooth graphics and with enabled multi-touch. In other words, the tablet is simply an advanced electronic notebook -- just with integrated address book, internet, photo sharing, camera etc. We have embedded the following video, which previews the device:

There are currently no indications of when Microsoft’s Tablet PC might arrive, but we’ll keep you posted as soon as we get any reports. Meanwhile, Apple’s tablet has been rumored to be official announced in February 2010 following the company’s traditional spring product updates and announcements. This does not mean however, that it will be launched in February, though it is likely that Apple launches the product shortly after the announcement has been made. Enjoy your lunch!

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Three new ads from Apple

September 22nd, 2009

Today, another three ads have been released from Apple, and they’re all iPhone commercials. All three advertisements focus on Apple’s “there’s an app for that, there’s an app for just about anything” selling point, and they are right. App store is truly an amazing place to go shopping. Remember to read our featured article about the App Store if you want the whole story about it.

Take a look at the three new commercials here below:

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